The number of published apps in the Android Market has lept over 500,000 in September 2011, trailing close behind the giant Apple App Store, which boasts of over 600,000 applications published till date. Here are a few interesting stats :
Number of Published and Removed Apps :
The Android Market has seen a tremendous growth lately. Considering September alone, Android Market added a record‐breaking 42,000 new apps. However, 37% of applications were removed from the store reducing the number of active apps down to 319,161. In comparison, Apple App Store removed only 24% of the apps by the end of September. Reasons could possibly include the stringent publishing policies and better quality-checks by Apple in comparison to Android where many developers publish trials of their apps or demo versions.
Publishers and Productivity :
Even though Apple App Store has over 100,000 active publishers, Android developers publish slightly more apps on average. While both stores added a similar number of new publishers in Q3 2011, the number of new applications added to Android Market was twice as high as in Apple App Store. This cleary shows the shift that seems to be taking place in terms of developers opting for Android apps rather than iOS ones.
At the end of September 2011, Android Market had over 70,000 active publishers, each of them having 4.38 apps published in store. If we include the removed apps, this number would leap up to 6.13. Apple App Store is not far behind with 4.21 apps per publisher, leaving WP7 Marketplace and BlackBerry AppWorld publishers behind with 3.76 and 3.26 respectively, Signifying clearly that Android Developers have a higher productivity graph as compared to their other counterparts. Here’s a graph which shows the average number of apps publishes by each of these publishers.
Deactivation Analytics :
Share of deactivated apps in WP7 Marketplace stands at 13% today, however one has to bear in mind that it is a comparably young store, and many publishers are still exploring its potentials. Till as recently as 2010, even Android store had a significantly low deactivation percentage in terms of apps. This major low-quality-app-removal strategy didn’t start up untill last year. The graph below clearly demonstrates the number of apps published in the Android Market in the past year and a half and the share of removed apps.
Recent Growth :
During the four weeks of September, the number of applications in the store climbed over the 300,000 mark and today stands at 319,161. That’s an increase of nearly 42,000 applications, added to the store since August. Note that in previous months, the application store was adding just over twenty thousand items of new content. The bar chart below shows a clear picture of the recent growth in the number of published apps in the Android Market.
Pay-Per-Download and Free App comparison :
Around 74% of net new adds were free applications, reducing the share of paid apps to 34% (compared to 35.2% in August 2011). However, 78% of the apps removed from the Android Market were free. This is obvious in fact, the Developers clearly put in more efforts to develop better and viable apps if the apps are published in the pay-per-download model instead in the free download category.
Categories and Price Rate :
Nearly half of new apps added were within the Games, Entertainment, Personalization and Music and Audio categories, clearly signifying the popular categories in terms of public choices in the App market. In September 2011, developers charged $3.18 per paid app on average. Prices per category ranged from $0.99 to $15.53. In total, apps generated over 350 million downloads during the last four weeks.
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